The Best Methods for Marketing Your Internet Business Offline

By Tamika Buck

Sitting at a computer connected to the internet is common among internet marketers. You might spend your time writing a ton of articles, tweaking your PPC campaigns, or searching for a higher converting affiliate product. In case you are suffering from internet marking tunnel vision; people usually don't spend hours of their time online like you do. In most markets the internet only allows for so much room for growth before competition for traffic and customers becomes to fierce. One of the keys to good marketing is to try to reach the maximum number of people that might be interested in your market. The good news is that you can start promoting
your business business offline. You can now reduce the amount of time that you spend in front of your computer and increase your profits.

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Direct mail is still an advertising technique with huge potential. This is the classical advertising technique of simply sending a brochure or postcard to people via the postal service. If you make your own promotional letters or fliers and print them out yourself, you will not have to pay the high cost of having them printed. You can also reduce the cost of postage by using postcards, which are the cheapest type of mail you can send. Look for people in your area who run conventional businesses that might benefit from something you sell and contact them. You might even try sending out mail to "civilians" (aka non business owners). Depending on where you live, there may be restrictions on sending out unsolicited advertising in the mail; you should research this before you start mailing anything out.

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Riders of public transportation have a unique opportunity. People out in public are always checking out someone else's clothes so use yours to advertise your website. You can usually get this done at a local shop for a reasonable price. Many printing companies will allow you to have a few free samples as an incentive to use their service. Once you have your free design feel free to where it when you catch the bus or train and in public place whenever you have an opportunity to do so. You might get a few questions from your fellow transport riders but, more importantly, you'll also get quite a few more site visits by people who see your URL and plug it into their phones and laptops to see what it is that you are advertising.

Place an ad in the phone book. The phone book is one of the last places that an online marketer would normally look to for running an ad. Although more and more people do their searches online you may be surprised that hundreds of millions of people still use phone books. No matter the case, all of the large phone books have an online version as well. Use both of them for your ads. You can get a ton of traffic by making sure you get your link in both version. Do not ignore the power that phone books still have!

No one is online all the time, so there are many different ways you can market to people offline! For best results, you should regularly use some of your marketing budget on offline methods of marketing. Remember, the offline world is bigger than you think; by only marketing online, you are leaving dollars on the table! There's no reason to limit the scope of your business. The best marketers are those that focus their efforts both online and offline.

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