The Uses And Misuses Of SEO

By Adriana Noton

SEO stands for search engine optimization, a simple enough concept. However, in this internet age, it is far from a simple application. Every business which intends to use the internet to their advantage, which is pretty much every business, has got their foot in the door with SEO.

The original method for search engines to find sites was to use information embedded in the website in order to make the best matches between the search and other websites. Some of this information was visible, while more of it was embedded in the coding of the site and not visible to users. This is called metadata, and it is